The One About BP Media w/ Boyd Petersen (AUDIO ONLY)

Exploring Digital Marketing and Networking Events with Boyd Peterson on Radio Daybreak

This episode of Radio Daybreak, 'The Best Podcast In Utah,' features a vibrant mix of updates, guest interviews, and community events. Just Blane welcome back co-host Becks from Japan, sharing tales of travels and missed local events like snowstorms and the Northern Lights. They discuss upcoming community networking events at Harman's and Novel Apartments, including free catered lunches. A highlight is the announcement of the first family-friendly Night Break Comedy Show at Biscott's Bakery featuring professional comedians and a local legend. The episode's main segment is an in-depth interview with Boyd Petersen, a digital marketing expert and president of the South Jordan Chamber of Commerce. Boyd shares his journey from owning a newspaper to embracing digital marketing, emphasizing the importance of targeting and optimizing to meet customers' needs effectively. The conversation explores the evolving landscape of marketing, with Boyd offering insights into future trends like video optimization and advanced Google search features. He also teases his involvement with Star Trek productions. The episode wraps up with details about South Jordan Chamber of Commerce events and a hint at a speculative sci-fi podcast featuring discussions on Star Trek.

00:00 Kicking Off with Radio Daybreak: A Warm Welcome
00:28 Back from Japan: Catching Up and Sharing Stories
00:35 Weather Wonders and Missed Moments: Snowstorms to Northern Lights
01:12 Networking and Noshing: Events and Free Food
02:03 Comedy Night Announcement: Laughs at Daybreak
03:11 Ticket Talk and Comedy Comparisons
05:12 Introducing Boyd Petersen: A Legend in Digital Marketing
08:05 From Newspapers to Digital: Boyd's Journey
12:55 The Power of Targeted Marketing: A Bakery's Success Story
17:27 Insights on Effective Marketing Strategies
21:24 Unlocking the Secrets of Effective Advertising
21:59 The Art of Customer-Centric Advertisements
23:37 Success Stories: From HVAC to Bakery Marketing Wins
24:40 Revolutionizing Teeth Whitening Marketing
29:49 Exploring the Power of Video in Marketing
31:58 Innovative SEO Strategies and Business Insights
33:55 Diving into the World of Star Trek and Future Media Trends
36:34 Community Engagement and Upcoming Events
39:24 A Glimpse into Comedy and Wellness Events
42:00 Date Night Adventures and Movie Magic

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